Our Team

Learn more about the team

Meet The Team

Kevin Mureithi

Kevin is a people’s person! He is the Team Leader of the company and has extensive experience in waste management in Kenya. He holds a Masters Degree in Environmental Science and Technology from UNESCO-IHE in The Netherlands. In August 2014, he won the best business case for his Eco Tile Venture at the Africa Works Conference in Leiden in The Netherlands. He is a Mandela Fellow 2016, studied business at Wisconsin Stout University and also participated in a 6 month clean tech course at Technical University of Delft in partnership with Yes Delft students. He loves reading books on the spare time!

Hope Wakio Mwanake
Co- Founder

Hope is the Co-Founder and the COO of the company. She is more analytical and keen to details. Also holds a Masters Degree in Environmental Science from UNESCO-IHE Netherlands and a First Class honours from Egerton University (Hons) 2010. In 2014, she was selected to pursue Social Entrepreneurship at Yale University through the Mandela Washington Fellowship. In December 2014 she was selected among the first class of the Global Social Impact House Fellows by University of Pennsylvania and selected as first runners up for the Queen of England Young Leaders Award. She has also undergone a 3 months business innovation and mentorship programme at Microsoft, Nairobi. In August 2015, she was selected as a visionary speaker at the World Water Week in Stockholm.


Sophie van den Berg
Senior Solid Waste & Recycling Adviser, WASTE NL

Sophie has more than 30 years of international experience in assessment of solid waste management systems, economic and environmental viability analysis of resource recovery systems, and marketing studies for recovered materials. She has expertise in private sector development: implementation, financing, and organisation of productive micro-projects in solid waste management including training for income generating activities aimed at SMEs. Other experiences include business development of (plastic) waste recycling plants, participatory planning, environmental sustainability, and gender equality, in emerging and developing countries. She is always in search of and up-to-date with innovative technologies in (plastic) recycling which can be used in low and middle-income countries. She is passionate about connecting people, companies and organizations to advance the field of business development of waste recycling enterprises towards sustainability.

Prof. FridoSmulders
Associate Professor of Design, Innovation & Entrepreneurship, Technical University of Delft, the Netherlands

Frido is a seasoned innovation expert currently working at TU Delft as an Associate professor of innovation and Entrepreneurship. He initiated the Clean Tech Launch Pad, a practical course for students wishing to set up enterprises in clean technologies. This is done in partnership with Yes Delft, one of the leading business incubators in Europe. Frido is intensively coaching Kevin Mureithi and has been instrumental in bringing our idea to life. Currently he is assisting us through coaching and advice on developing our addressable market to ultimately develop the best business model for our venture.

Saskia Reus
Director Business Incubation Program, Aqua For All& CEO Africa Funded

Saskia empowers impact entrepreneurs in developing countries to get their innovative business models to the next level via expertise, knowledge, network and funding. She will support Trace throughout the pilot with extensive business guidance and support the enterprise identify, design and implement the best launching strategies. Through her vast network, Saskia will also help the company identify potential investors for follow through funding opportunities during/after the Via Water subsidy.Saskia will also coordinate the support from Aqua for All and WASTE experts for this project.

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